V006 has arrived and with it this sentiment.
“When asked if it is the journey or the destination? Our answer is always, the company we keep.”
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Enjoy.
Who is buntu. and why what we do matters now?
buntu. means people.
It’s a derivative of the South African word ‘ubuntu’, which means I see you, I recognise and appreciate you. It’s about community.
The buntu. team is your contemporary ‘human to human’ communication and connection specialists for business.
Our role is to help you resonate with creative, collaborative and contemporary response-worthy comms, both offline and online.
While ‘everybody’ is zigging into AI, communication automation, transactional efficiency and doing ever more with less, the buntu. team is focused on providing a counterbalance, a connection with intention and recognition of our humanity in business.
YOUR buntu. YOU newsletter has been designed to offer insight, learnings, creativity and storytelling.
What’s the Real Purpose of a Goal?
When I ask our clients why we set goals, the common answers are:
- To have something to aim for
- To provide direction and focus
- To stay motivated and build momentum
All valid. But according to Buckminster Fuller, the true purpose of a goal is simple: to ensure motion.
Humans are designed to move — physically, mentally, emotionally. We set a goal, reach it, then set another. That cycle keeps us in motion. And motion is non-negotiable. It’s a universal law—like gravity. When we stop moving, everything else stalls.
At buntu., we’re in massive motion—leading the slow marketing movement through real, human-to-human connection. Our goal? To help businesses that stand for something meaningful build long-term, healthy relationships.
But if goals create motion, then strategy is what channels and optimises that motion.
Think of a rocket headed to the moon: it’s only directly on course 3% of the time. The other 97%? It’s adjusting, correcting, recalibrating.
That’s what we’ve been doing at buntu. — refining, iterating, and tuning. And now, in this AI-dominated era, we’re emerging as an alternative and addition for those craving real connection beyond the digital noise.
Execution matters. That’s where the formula comes in. Strategy must come alive through deliberate micro-actions—products, services, and systems that actually move the needle.
Enter the buntu. Human-to-Human Communication Ecosystem—designed not just to make a difference, but to be the difference.
Greg Smith.
CEO – buntu.
Are You Worth Connecting With?
While mindlessly scrolling through my Instagram feed, I came across a question that stopped me in my tracks: “Are you worth connecting with?”
It made me pause. I’ve been working many years with buntu., where human-to-human connection is at the core of everything we do. But when I really think about it — am I worth connecting with? What does this question truly mean? And how, as the concierge, can I do justice to what we stand for?
Have you ever met someone who instantly made you feel at ease—like you truly mattered? Maybe it was a colleague who took the time to listen, a friend who made you feel understood, or even a stranger whose kindness left a lasting impression.
The truth is, people are drawn to those who make them feel seen, heard, and valued. But here’s the real question: Are you that person?
Being warm isn’t just about polite smiles or saying the right things—it’s about creating an atmosphere where others feel comfortable and welcome. Kindness isn’t about grand gestures; it’s in the little things, like remembering a small detail from a past conversation or offering a helping hand without expecting anything in return.
And then there’s authenticity—the real game-changer. People can sense when you’re being genuine versus when you’re just going through the motions. Embracing who you are, flaws and all, allows you to build connections rooted in trust and sincerity.
When warmth, kindness, and authenticity come together, something powerful happens: People trust you. They want to be around you. They see you as someone worth knowing, working with, and keeping in their corner.
As for me, I want to make sure to respond to emails and queries in a genuine, personal way—ensuring people feel heard rather than receiving automated replies.
So, as you move through your day, ask yourself: Am I showing up with warmth, kindness, and authenticity? Because in the end, these aren’t just qualities that make you easy to connect with— they make you unforgettable.
In appreciation,
Concierge at buntu.
Goals Strategy Formula.
On LinkedIn™, approximately 259,200 new profiles are created daily.
→ that’s three new profiles every second!
So how do YOU stand out?
Build a robust, trusted network that enhances your business growth and professional relationships everyday.
Where do YOU start on LinkedIn™
(begin with optimising your profile to be your client attracting selling page).
Once you implement the following strategies, you’ll create a LinkedIn™ profile
→ that not only stands out but also effectively attracts clients
→ builds your network, and establishes you as a trusted authority in your field
Here’s how…
Set Clear Goals: Optimise Your LinkedIn™ Profile to be your #1 client-attracting selling page
Aim to:
- Create Your algorithmically optimised LinkedIn™ profile
- Build a robust, trusted network
- Enhance business growth and professional relationships
- Position yourself as an industry authority (Thought Leader)
Strategy: Crafting a Compelling LinkedIn™ Presence
To achieve these goals, focus on:
- Optimising your profile’s “Above the Fold” section
- Enhancing the “Below the Fold” content
- Consistently engaging with your network
- Leveraging LinkedIn’s features for maximum visibility
Formula: Key Strategies for YOUR LinkedIn™ Success
1. Optimise “Above the Fold” Content
- Create a custom URL for a professional look
- Use a professional profile picture to build trust
- Design an impactful background banner showcasing your value proposition
- Verify your profile for increased views (60% more)
- Include comprehensive contact information
- Craft a compelling headline (focus on first 45 characters)
2. Enhance “Below the Fold” Content
- Showcase recent activity to demonstrate engagement
- Utilise the Featured section for key achievements
- Write a compelling About section in first person context
- Detail your Experience with clear descriptions and include skills(5) and media links
3. Engage Consistently
- Create highly engaging, algorithm-aligned content
- Use “Smart Formatted” posts for cognitive ease
- End posts with “Follow Me” to grow your audience
- Regularly share valuable insights and engage with others
4. Leverage LinkedIn™ Features
- Create a LinkedIn™ Newsletter for regular long-form content
- Optimise the Company Page and Showcase pages
- Use Sales Navigator Core to create lead lists (Book of Business)
- Implement the My Most Trusted (MMT) AI assisted networking and mobile app
5. Continuous Improvement
- Regularly update your profile to reflect current achievements
- Keep your headline audience-focused
- Maintain an up-to-date photo
- Consistently update your About section and Featured content
Steve Dart, buntu.
Goals Strategy Formula.
When we discuss strategy and formula here at buntu. there is always a conversation and a
little uncovering of YOUR goals first.
What is the actual aim of what YOU and YOUR business are up to?
Are YOU simply in it to make money?
Change the world?
Build an empire?
Discover the next something?
Create the next trend?
Impact a group of humans?
It might sound obvious when it comes to playing a part in YOUR strategy and
YOUR formula, but YOU really do need to understand YOUR goals first.
When we look inside any strategy with YOU
it’s all about the INTENTION.
Helping YOU create the plan, behind the meaning of YOUR goal.
Ensuring the right INTENTION is there to grow YOUR reputation.
Whether YOU manage to create the impact YOU seek or not.
Now we need action.
Some tactics, some creative components, to help accomplish and move
YOU closer to achieving YOUR goal.
This is the fun part.
Where we get creative with YOU and for YOU.
Get YOU to the edges.
YOUR formula should cut through the noise, leave an impact, peak interest, be potent.
‘Sharable, remarkable, memorable.’
YOUR formula, YOUR tactics, unique to YOU.
YOU see when we work on GOALS – STRATEGY – FORMULA
We are looking for YOUR ‘point of difference’ from the start to the finish.
Most people will say look outside the box.
We ask why there is one.
Andy Baker – Creative Director
Learning to kiss all of the things that slow YOU down.
I like to feel busy, or more to the point I really like to feel productive.
As a creative person who cannot sit still and whose brain is always thinking through things,
past things, over and under things, I struggle to slow down.
What I am learning and still aiming to perfect, is to take notice.
Notice of the things that slow me down.
It might be a new music artist I discovered whilst searching for creative inspiration.
The way the sun hits the side of my house in the late afternoon.
The sound of my daughter laughing on the other end of the phone.
Everything about the ocean, so vast, always moving, changing.
Salt water on my face, sand between my toes.
Pottering around in the garden. Any garden.
How small dogs who carry large sticks make me smile.
When the thought in my head about tonight’s dinner turns out perfectly.
The sound of a champagne cork popping on a Sunday.
My wife’s feet just touching the dashboard of the car as we take a drive in the sun.
I think as I notice more, I will slow down.
Perhaps even look at productivity a little different.
Allow myself enough time to ‘kiss all of the things that hold my attention and fill my heart.’
Andy.
Where YOU are OUR focus – Come and take a peek at what we are up to.
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