Magnify YOU
Your close-up look at the hidden potential of your LinkedIn profile to go from “Good to Great.” and more…
Presented Monday afternoons online via Zoom @ 1pm AEST/11am AWST.
60 minutes duration, 7 topics over 7 sessions completes the course.
7 week rotating course. Join any time you like, repeat as often as required in 6 months.
Who is it for. . . ?
If YOU have a LinkedIn profile that is good but not great.
A profile YOU know needs some work to get to ALL-STAR.
Someone who loves small team coaching and support in small bites, then this is for you.
What exactly is it. . . ?
Your close-up look at the hidden potential of your LinkedIn profile to go from “Good to All-Star.”
Why does it matter. . . ?
With over 1billion people currently on the platform, SHOWING UP has never been more important.
How do we do it. . . ?
Presented Monday afternoons online via Zoom @ 1pm AEST year-round.
60 minutes duration, 7 x topics over 7 x sessions completes the course.
This is a 7 x week rotating course.
Join any time you like, repeat as often as required over a 12 x month period.
Session Headlines:
Session 1 - April 28, 2025: How to navigate the main pages and sections of your multi page LinkedIn profile - Desktop and Mobile.
Session 2 - May 12, 2025: How to optimise your LinkedIn profile to be your Client Attracting #1 selling page.
Session 3 - May 19, 2025: How to create highly engaging ‘Smart Formatted’ Algorithmically aligned content that is cognitively easy to read, (thinking, reasoning, or remembering) ending with your unique LinkedIn Signature.
Session 4 - May 26, 2025: Lift the lid on the LinkedIn reciprocity strategy - Catch up/Grow celebration posts, Recommendations and Thoughtful commenting on posts. With the rapid adoption of AI, the ‘knowledge economy’ is now giving way to the ‘relationship economy’. We know, nothing moves the needle more quite like genuine human relationships.
Session 5 - June 2, 2025: Grow your trusted connections with My Most Trusted (MMT) chrome browser extension plug in tool. An AI-powered platform revolutionising business referrals and trusted introductions. With nearly 50,000 professionals worldwide, this platform helps you build meaningful connections without spam or bots.
With almost 50,000 people now, growing at 150 per day. This is the fast-growing business introduction and referral software plug-in.
> 30 Networking groups globally
> No cold outreach
> No spamming anyone
Session 6 - June 16, 2025: LinkedIn Company Pages - How to navigate the main pages and sections of your LinkedIn Corporate profile and Showcase pages with their own messages and audience segments.
Session 7 - June 23, 2025: .
Four (4) core principles to align with your personal brand salience, making your professional identity clear, memorable, and relevant to your target audience.
#1 Profile Optimisation – Build a LinkedIn™ profile that is Accurate, Complete, and Accessible to your target audience.
#2 Thought Leader Content Strategy - Content is the bridge that connects your organisation to its audience via Micro-Niching (Personal Brand Salience)
#3 Personalised Connections – It's not about the numbers but about forging meaningful connections that drive real business outcomes through conversations.
#4 Meaningful Conversations – help pre-suede - setting people up psychologically for the sale - Putting them in a positive mindset before they buy your product or service
The Law of LinkedIn Reciprocity - Comments/Conversations
If you don’t reply to comments—especially in the first 2 hours—you’re leaving reach on the table.
Creators who consistently leave value-packed comments on others’ posts get 25% more reach on their own content.
Reciprocity isn’t just human psychology—it’s baked into the LinkedIn™ algorithm.
Trust and Credibility = More Customers.
Magnify YOU
Start with any of the 7 sessions and repeat as often as required within 6 months